RESUME | Rachel Orland
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Resume

RACHEL ORLAND | MEDIA STRATEGIST | CREATIVE STORYTELLER

GPA: 4.0

Bachelor's degree graduation: May 2022

Master's degree graduation: May 2023

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Education

Fall 2019

The University of Oklahoma (Bachelor's Degree)

Graduation date: May 2022

  • Public relations major

  • GPA: 4.0

  • Kappa Tau Alpha Honor Society

  • President's Honor Roll Fall 2019 - Spring 2022​​​​

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University of Oklahoma Arezzo, Italy Study Center

  • Gaylord in Arezzo Program

Summer 2021

Fall 2021

The University of Oklahoma (Master's Degree) 

Graduation date: May 2023

Relevant Courses

Crisis Communication

Studied and discussed crisis communication theories and researched and crafted a case study over cancel culture.

Readings in Mass Communication

Analyzed readings on foundational media theories, conducted research study and crafted research proposal.

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Social Media Strategies

Developed a social media campaign for a client. Conducted research, created a strong brand image and content calendar for platforms and organized a posting schedule through Hootsuite.

Food Writing and Social Media

Wrote articles for student-run, published food blog, researched international audience to strategize on optimal audience reach.

Public Relations Campaigns

Developed a campaign for a client by conducting research, strategizing on a big idea, designing mock ups for tactics, and presenting to client.

Q Methodology

Learned the quali-quantilogical Q research method, conducted Q study and wrote results section for published research article.

Gaylord 360: Storytelling Without Walls

Created a strategic communications campaign for an international client, Discover Arezzo. Conducted secondary and primary research to base strategy and deliverables off. Presented final campaign to client.

Media Law

Studied legal issues commonly encountered by communication practitioners.

Experience

Spring 2021

Spring 2021 / Fall 2020

Digital Media Strategy​

Media Strategist at Thunder

  • Implement and monitor digital media campaigns across various
    advertising platforms and through vendors

  • Collaborate with a team on campaign strategy to achieve set KPIs

  • Manage budget expenditures across all paid media efforts to ensure
    efficient media spending

  • Analyze results and communicate key insights to continuously create
    stronger campaigns

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Greenwood Cultural Center Media Student Strategist

  • Conducted research to create a strategic social media campaign

  • Organized posting schedule and created branded content

  • Reviewed social media analytics and made changes accordingly to increase impressions and post reach

  • Increased following by 7% on Twitter and 4% on Facebook in one month

Summer 2021

Social Media

Digital Marketing/Social Media Intern at Freestyle Creative

  • Created social media content calendars for various clients to schedule and organize branded content and increase social media activity 

  • Analyzed data from Facebook ads to track engagement rates and calculated and recorded budget expenditures

  • Identified alternative courses of action and strategy in client brainstorming sessions and analyzed ideas and situations from different perspectives 

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Social Media Consultant for Magical Vows

  • Develop strategic content based on research to increase engagement and website traffic

  • Create international content that appeals to US and Italian markets

  • Consult client on best social media practices and ways to improve authentic audience relationships

Spring 2022 - Spring 2023

Winter 2022 - Fall 2022

Public Relations

Account Coordinator at Saxum Public Relations

  • Managed accounts to ensure consistent progress on projects and clear communication with clients

  • Strategized on best social media practices to continually improve audience engagement

  • Coordinated client events and TV segments to gain audience awareness

  • Crafted strategic pitches to gain client attention

  • Designed branded and visually appealing content to improve image of client channels

Public Relations Writing​

Volunteer PR Writer for Stafford Air and Space Museum 

  • Wrote and emailed media pitches and press releases to increase media attention and receive one response in two weeks of pitching

  • Revised regional media lists and created national media lists.

Fall 2020

Event Coordinating​

OU PRSSA Chapter President (Summer 2021 - present)

  • Organized and presided over all chapter meetings

  • Collaborated with members, faculty, and professionals to organize successful chapter meetings

  • Ensured the benefits of membership to every member and created an inclusive environment that fostered professional development

OU PRSSA Secretary (Summer 2020 - Spring 2021)

  • Managed email correspondence to communicate effectively with potential and current members to increase membership and participation

  • Co-headed the Events Planning Committee to plan events like the resume workshop for 30 students with seven industry professionals to critic 

  • Coordinated virtual meetings and special events through Zoom

  • Developed media lists

OU Figure Skating Club President and Founder (Fall 2019 - Spring 2021)

  • Utilized analytics and created effective promotional material to cultivate strategic recruitment, improved brand image, and advertised practices

  • Collaborated with ice rink staff to organize and schedule practice sessions

  • Created content calendars

Skills

Social Media Management

​Adobe programs, Hoosuite and Google Analytics

PR writing, blogging, AP style proficiency

Public speaking and presenting

Account Management

Certifications

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